Every step earns more. Brand Crew Rewards is our free loyalty program designed to celebrate you with exclusive perks, points on every purchase, and member-only benefits — because great style should always be rewarded.
How to Join
Joining BRAND Crew Rewards is completely free and takes just a few minutes.
- Visit brand.com and click Sign In / Register.
- Create your Brand account or log in if you already have one.
- Navigate to My Account → BRAND Crew Rewards and click Join Now.
- You're in — start earning points on your very next purchase.
Tip: You can also enroll in-store by asking a store associate or by downloading the Brand app.
Earning Points
Earn points every time you shop with Brand, online or in-store.
| Activity | Points Earned |
|---|---|
| Every $1 spent in-store or online | 1 point |
| Birthday bonus | Bonus points during your birthday month |
| Writing a product review | Bonus points per approved review |
| Referring a friend | Bonus points when your referral makes a purchase |
| Downloading the Brand app | One-time bonus points |
Please note: Points are awarded on the subtotal of your purchase, excluding taxes, shipping fees, and gift card amounts.
Membership Tiers
BRAND Crew Rewards features three membership tiers. The more you spend, the more you unlock.
| Tier | Annual Spend Required | Benefits |
|---|---|---|
| Crew | $0 — free to join | Points on every purchase, birthday bonus, early access to sales |
| Crew Plus | $200+ per year | All Crew benefits + bonus point events, exclusive offers |
| Crew VIP | $500+ per year | All Crew Plus benefits + free shipping, VIP-only rewards, priority customer care |
Tier status is evaluated annually based on your total qualifying spend within a 12-month period.
Redeeming Your Points
Once you've accumulated enough points, you can redeem them for rewards at checkout.
| Points | Reward Value |
|---|---|
| 500 points | $5 off your purchase |
| 1,000 points | $10 off your purchase |
| 2,000 points | $20 off your purchase |
To redeem online:
- Add your item(s) to your bag and proceed to checkout.
- Ensure you are signed in to your Brand account.
- In the Order Summary, select Redeem Points and choose your reward.
- Your discount will be applied automatically.
To redeem in-store:
- Inform the store associate you'd like to redeem your points.
- Provide the email address linked to your BRAND Crew Rewards account.
- The associate will apply your reward at the point of sale.
Points Expiration
To keep your account active and your points valid, please note the following:
- Points expire after 12 months of account inactivity.
- An account is considered inactive if no qualifying purchase has been made within a 12-month period.
- Tier status resets annually if the minimum spend threshold is not maintained.
Birthday Rewards
As an BRAND Crew member, you'll receive a special birthday reward during your birthday month.
- Ensure your date of birth is saved in your Brand account profile.
- Your birthday bonus will be automatically credited to your account at the start of your birthday month.
- Birthday rewards must be redeemed within your birthday month and cannot be extended.
Managing Your Account
You can view and manage your loyalty account at any time:
- Online: Log in to brand.com and visit My Account → BRAND Crew Rewards.
- Brand App: Download the app to track points, view your tier status, and receive personalized offers.
- In-store: Ask any store associate to look up your account balance using your email address.
Frequently Asked Questions
Can I earn points on sale items? Yes, points are earned on all qualifying purchases including sale items, based on the amount paid after discounts.
Can I combine reward redemptions with a promo code? In most cases, only one discount can be applied per order. Reward redemptions and promo codes cannot typically be combined.
What happens to my points if I return an item? Points earned on returned items will be deducted from your account balance at the time the return is processed.
Can I transfer my points to another account? Points are non-transferable and linked exclusively to the account used at the time of purchase.
I made a purchase but didn't earn points — what should I do? Contact our Customer Care team with your order number and we'll investigate and manually adjust your points if applicable.
Need Help?
Our team is happy to assist with any questions about your BRAND Crew Rewards account.
- 💬 Chat with Sol — available on our website and app
- 📧 Email us at customercare@brand.com
- 📞 Call us at 1-888-AT-BRAND-1
- 🏪 Visit a store — find your nearest location at brand.com/store-locator
Last updated: May 2026
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